Skip to content

The Team Investigates an Impressions Spike

When people think of SEO, they tend to think primarily of on-page elements—keyword density, alt-tags on images, H-tags, and so on.

Google’s algorithm is quite a bit more nuanced than that, however. [Tweet:] Getting a page to rank well and to get a high number of impressions means going beyond the obvious on-page elements.

In this video, the team discusses a previously under-performing page that has recently seen a huge increase in its number of impressions.

Over the course of the discussion, we identified three often-overlooked factors that were changed just prior to the page taking off: Schema markup, meta titles and meta descriptions, and the anchor text used to link to the page from other websites.


Is Your Law Firm Ready for Google’s New Mobile Index?

A separate mobile index. That’s what Google has been saying it plans on rolling out (or more than likely, already has).

I didn’t really understand what that meant when I first heard it. With regard to links and content, the mobile version of our site is the same as the desktop.

Especially since our site is responsive and not a separate site shown only to people on a mobile device.

Both have the same URLs, the same content, the same internal page structure, the same internal links, and (usually) the same navigation.

So what difference does it make if Google has one index for mobile webpages and another for desktop pages?

Especially if the only difference between the pages in each index is the way they appear to visitors based on the device that they’re using to view it.

And that right there is the difference that matters: user activity.

We’ve known that user activity and people finding what they’re looking for on your site has been a ranking factor increasing in weight over the past few years.

Google measures this according to metrics such as time on site, bounce rate, and pages visited, just to name a few.

Up until now, Google ranked your site based on how people used your site on a desktop computer.

That is what will be changing this year.

Google is flipping the type of device-use measured so that your site will now rank according to how people use it on a mobile device—not a desktop.

That’s HUGE!

How many law firm websites do you know of that were built with the mobile user as the primary focus?

Right . . . not many at all.

Every other huge company (think of Facebook and their most recent acquisitions) is putting mobile first. It’s about time that Google did, too.

How are you serving mobile users?

What’s on your mind? Tell us below.

The post Is Your Law Firm Ready for Google’s New Mobile Index? appeared first on ApricotLaw.

New ApricotLaw Client Website Loads in Under Half a Second

This new website ApricotLaw built for a client loads in under half a second. Not too shabby.

law firm website speed test - super fast under 1 second load time

477ms Law Firm Website Homepage Load Time

Why is load time important?

Because a faster load time equals more conversions.

The slower a page loads, the more people will bail and not fill out a form or call your office.

Remember, everyone online has ADD. The vast majority of your visitors don’t even scroll down! It sounds crazy, but it’s true.

Make sure your website loads as quickly as possible to encourage people to stick around and hopefully contact you for a consultation.



 … Read More

The post New ApricotLaw Client Website Loads in Under Half a Second appeared first on ApricotLaw.

Blog Roundup

Here’s a document you can download and peruse at your leisure. It’s a blog roundup from the last week in January 2015. Enjoy.

Read all #lawyerseoblog posts at

Check Out Our Latest Lawyer SEO Video

Here is the latest Attorney SEO Webinar, originally given on Tuesday, January 27, 2015.


In it, ApricotLaw Co-Founder Nick Kringas analyzes the top ranking sites of a few Personal Injury Lawyers in CT.

Visit the ApricotLaw Facebook Wall at to post your questions and to register for the upcoming Lawyer SEO Livecast.

Creating a Good Law Firm SEO Article Title

So much time is taken to make the content of an article spectacular.  However, it is not a good idea to throw any title on your hardworking manuscript.  The title is just as important as the content because that is the one thing visitors see.  The title will decide if a person wants to click through to read your article.  In SEO a title makes the difference between being last in search engines and being first.  Don’t make these following mistakes to your web content on your website.

Too Long Titles
A common mistake is making the title of an article too long.  The definition of ‘too long’ is when it’s longer than search engines will display.  Google, Bing, Yahoo and other search engines will show a certain amount of ‘characters’ (letters, numbers, spaces and symbols) before the cut-off point.  It needs to be detailed enough to explain what the content is about but short enough for the whole title to be displayed.  One way to save space is taking out the company’s name in the title.

Keyword Stuffing
Adding a ton of keywords such as ‘web company Nashville’ and ‘goody’s car insurance plan’ across the site used to be the way to get noticed in search engines.  In today’s cyber world, however, this practice will get your website banned from search engines.  Adding one unique and relevant keyword to use three or four times is enough for search engine bots to notice.

Reusing Titles
Coming up with a catchy title is one thing; using the same catchy title for every other page on the site is another.  Do not use the same, exact, creative title.  That will ruin the chances of climbing law firm SEO ranking from bottom to top.  Each title should be different to show readers what that section of the site is about.  At the same time, it can’t be a generic and boring title because no one will click through.  So make up a unique and creative title for each page.

Ignoring the Reader
Search engine crawlers aren’t the only people you have to please.  Readers are the ones that will make SEO rankings high and will generate money with every click.  They seek information and hope that your website will provide answers to their questions.  Ignoring them is a costly mistake.  Make sure the title is not only catchy and creative but interesting, exciting and satisfying to any reader’s questions and concerns.

Attorneys – you NEED the Internet on your side. Get special one-on-one attention from a dedicated SEO expert. Visit or call: 212-960-8584

Starting a Medical Malpractice Blog

In the event that a doctor makes some kind of a mistake during their treatment of a patient, he or she can be sued for medical malpractice. Victims of such circumstances need to be used to reach these people. Various forms of marketing need to be used to let these people know how they can get an attorney who specializes in medical malpractice. Malpractice attorneys can inform these victims on what they are entitled to legally and what options are available.

        A good way to get this information out there is through online resources. If you were to start a blog on answering questions about this subject, then people can be more inclined to visit. When you answer a question, then you could be seen as a reliable source that is worth coming back to. As you answer more questions from visitors you will build up a larger library of information on your website of purely user interaction.

        Your blog can also be used as a new source for some. Not only will you be answering questions from your visitors, you can post news stories that pertain to medical malpractice. Eventually people will start using you as a primary news source if you update it every day. You need to source all of your material however so that every news story is easily verifiable and trustworthy. Make sure the sources you use are respectable themselves, such as .gov websites.

        Social networking is the latest way people can expand upon their user base and keep them informed. People check their Facebook and Twitter feed every day. With a social networking presence your visitors will be directly notified every time there is an update to your website without bothering them. What’s more is that if something is compelling enough they will repost and share your updates to all of their friends. This spreads your content and gets visitors that you wouldn’t normally receive otherwise.

        Finally you should practice SEO on your blog. This helps you get your content high in search engine searches. It’s basically free advertising when someone searches a keyword or phrase. Many website practice SEO so if you do not apply it into your blog posts then you could be at a disadvantage from the very start. SEO is probably the most important yet least understood aspects of building a successful website. Following all these steps will net you a successful blog about medical malpractice.

Attorneys – you NEED the Internet on your side, NOW. Get special one-on-one attention from a dedicated SEO expert. Visit or call: 212-960-8584