Skip to content

The Team Investigates an Impressions Spike

January 21, 2017

When people think of SEO, they tend to think primarily of on-page elements—keyword density, alt-tags on images, H-tags, and so on.

Google’s algorithm is quite a bit more nuanced than that, however. [Tweet:] Getting a page to rank well and to get a high number of impressions means going beyond the obvious on-page elements.

In this video, the team discusses a previously under-performing page that has recently seen a huge increase in its number of impressions.

Over the course of the discussion, we identified three often-overlooked factors that were changed just prior to the page taking off: Schema markup, meta titles and meta descriptions, and the anchor text used to link to the page from other websites.

Advertisements

From → Uncategorized

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: